When & Where:The campaign launched this month, and is running through the fall across TV, online, and social.
What:“Picture Them Naked,” a fun new campaign that uses an old piece of advice typically used to help calm nerves to allay consumer fears and misgivings about the sometimes murky and potentially anxiety-inducing world of sports betting. Who:BCLC’s PlayNow Sports with One Twenty Three West for strategy and creative Radke for production (Matt Kazman directing) Nox Visual Effects, Cycle Media, and Wave Productions for post Cossette Media for media.
